Ninja Consumers


An army of consumer warriors.

Originally formed to research our forthcoming book on Packaging Innovation - Shake, Rattle & Roll - our Ninja Consumers are a small army of consumers who love nothing more than sharing their thoughts on brands, products, packaging & services, and they’d love to help you uncover more exciting insights & opportunities:

  • Focus groups

  • Workshops

  • Interviews

  • Accompanied shops

  • Ethnography

  • Mobile/video ethnography

  • Diaries

  • Product trials

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We swell our army of consumer warriors with each project as we recruit the right people for each project to ensure we get the results we need.